Website architecture is very important in SEO. In this article, I will write details about the difference between flat and deep architecture in SEO. A website may have more than 100 pages and even 1000 pages. Google follows the hierarchy of a website. In the sitemap of a website and also on the homepage the hierarchy is visible. Bloggers usually categorize blog posts and create a menu on the homepage to connect all the web pages or, blog posts.
Table of SEO Contents
You can click on each topic to visit the desired part of the article-
- What is Content Hierarchy?
- What is Flat Architecture in SEO?
- What is Deep Architechture in SEO?
- Difference Between Flat and Deep Architecture
What is Content Hierarchy?
It simply means how the web pages are arranged on the homepage. It means the grouping of the web content. You can use some categories to make this grouping. There may be some subcategories on the main categories. And the blog posts are under the category, subcategory, or, without any category. Google considers the whole link structure of a website. It indicates which content is the most important and which one is less important. If you place a great article at the bottom of the hierarchy, you can’t expect it to rank better(except it has some good quality inbound links).
What is Flat Architecture in SEO?
A type of link architecture of a website where people can easily reach the last article in 2/3 clicks from the home page. It is very useful for a new website that does not have a huge number of articles. The architecture is popular and effective for the SEO of a website. If your website has thousands of articles and all are available on the homepage it is an unexpected practice. Google may decrease the ranking of that site or, may penalize. Beware of that, and make your website architecture user friendly. This is the best practice until users get annoyed.
What is Deep Architecture in SEO?
A type of link architecture where people can’t easily reach the end of the hierarchy of articles or. web content. Visitors need to click more than 2/3 times to reach the end of the web page, or, we can say to reach the article. You can use a menu, categories, subcategories, and more sub categories to arrange the content of your website. In that case, the content at the end of the hierarchy will take more time to be indexed and ranked on Google. This type of link architecture is suitable for big websites like Wikipedia, Quora, etc.
Difference Between Deep and Flat Link Architecture in SEO
Both types of architecture are essential for two different types of websites. For small websites, Flat architecture works better. And for a big website with a huge amount of content deep link architecture is suitable.
|Area of Comparison||Flat Link Architecture||Deep Link Architecture|
|Possibility To Index Fast||Yes||No|
|SEO Friendliness||For Small Number of Articles||For a Large Number of Articles|
|Easy To Discover Content||Yes||No|
|Possibility To Rank High Competition Keywords||Lower||Higher|
|Possibility To Rank Low Competition Key-phrase||Higher||Lower|
|User Friendliness||Best At First Glance||Best for Deeply Interested Users|
|Best Practice For Bloggers||Micro Niche Blog||Broad Niche Blog|
Google bot crawl links from page to page. So, it takes more time to reach all the links in deep architecture. But, at the end of the day, better contents rank better in Google searches.
It is suggested by SEO experts that Google does not crawl more than 100 links per page. So, you should not keep a large number of links on a single page. User experience is the key to all the SEO practices. So, both flat and deep link architecture can work for SEO if it is user friendly.