SEO-friendly content always ranks better in search engines. Anyone can write good articles on the topic he/she expertise in. But SEO friendly content is something that people search for. In this article, I will show you how to write SEO articles in four easy steps. After reading this article a beginner can start writing his/her first SEO-optimized article.
Four Easy Steps To Write SEO Articles
You can simply follow the guideline to write great content. I myself follow these steps to create good content for my blog. The four steps are as follows-
(You can simply click on the topic and read that particular step individually)
- Proper Keyword Research
- Competitor Analysis
- Creating an Outline of the Article
- Write the Article For A Keyword
Let’s discuss in details-
Step 1: Keyword Research
This is the first step. I prefer Google’s keyword planner1 the best. It provides the average monthly searches and competition for the keywords. It is the best free tool to find long-tail keywords without limitation. You can use Ahref, Ubbersuggest2, Long tail keyword Pro, SEMRush, and many more tools. You have to know a few things- Number of monthly searches, Keyword Difficulty Score, Article Length Needed to Rank on First Page, How many authority websites already referring to your competitors. How popular are they on social media? Find out and select a keyword on your niche which has the lowest competition with a good amount of monthly visitors.
How Can I Do Free Keyword Research?I do my keyword research without spending a single penny. Google Keyword Planner is completely free. A simple Google search can help you a lot to know about your top competitors. Ubbersuggest, Moz link explorer and other tools allow everyone to do some free searches.
What Are the Long-Tail Keywords?Long-tail keywords simply mean a key phrase that has more than 4/5 words. Usually, long-tail keywords rank very easily on search engines. Competition is comparatively low for this kind of keywords
Is Keyword Planner Accurate?Not, 100% accurate. But you can trust it. The number of searches always changing over time. Sometimes, it shows different results for synonymous keywords. Still it is the most trustworthy search tool.
Step 2: Competitor Analysis
Read the top 5 to 10 articles that are already ranked on the first page of the search result. Analyze their writing style, research materials, resources, and all other related things. Visitors already liked those articles, so there must be some X factor. You have to find out that X factor. Some authority websites already give a link back to those pages, why did they do it3 ? Find out with care, it’s important.
What Should A Competitor Analysis Include?Their easy things must include- Identify your competitor, Obtain details of their strategy, Find out which things work for them.
What is The Purpose of Competitor Analysis?The main purpose is to identify the strength and weaknesses of the competitor. If you can create something better you can be on the top.
What Are the SEO tools For Competitor Analysis?Ubbersuggest, Similarweb, SEMrush, Alexa, Moz, Majestic, etc. the list is long.
Step 3: Creating an Outline
You have made proper research on keywords, you have analyzed your competitor’s content and web presence. Now, it’s time to create an outline for your content. Ask yourself- What should be the length of your article? How do you want to present them? Create a complete outline of your article. You already have an idea about the content which people like most. Try to give something better than the available online content.
Step 4: Write the SEO Article
This is the fourth and final step. Follow the common SEO rules. In WordPress, you can use the Yoast SEO plugin or, similar plugins to write the perfect content. Remember one thing, never use the keyword in an unnatural way. It must look like a natural part of the article. Try to use the keyword or, a synonym of the keyword on Title, URL, Heading, and on First Paragraph. Keep the keyword density below 4%. Sometimes you see the same result on searches for two different keywords. People do searches the same thing using different keywords. In that case, you can use the synonymous one.
Use Target Keywords on Title and URLIt is not necessary to use the exact keyword on the title and URL. You can use synonyms and similar search terms. Make sure that it is looking natural
Use Keywords on h1 and First ParagraphUse the key term or, the key topic on the first heading and first paragraph. Give the reader an idea about your content. Keeping keyword density below 3% is better.
Write A Long Content On Specific IdeaWriting long content will not help you if it doesn't attract the readers. Don't move away from the key concept. Go deep into the idea, share researches, videos, infographics and more.
You can Read- The Difference Between Inbound and Outbound Links
The concept of 10x content by rand Fishkin is very popular. As a newbie in this field, I follow his suggestion for writing content 10 times better than others. You can listen to him here(it will answer your questions about the fourth step)-
You can read the- formula of keyword density, it will help you a lot to understand the way you should use the key phrase in the article.
A misconception is very popular that SEO-optimized content is the content for search engines. No, it’s not true. Blogger and article writers always write articles for readers, not for search engines. And obviously, search engines care most about user-friendly content. If the user likes the content search engine must show it on the first-page search result. You probably hear about Title, meta, heading, image alt tag, keyword density, and similar things. I am not telling you something new. I am representing my way of writing new content.